Eureka is the feeling when the right idea lands.
WHO WE ARE
Eureka is a London-based design agency, founded by Callum and Cavell. We help startups and growing businesses with brand, digital and production, so the team that shapes your brand can also design your website and film your story. We’ve worked with over 70 brands, from early-stage startups to names like Merchant Gourmet and the NHS.
We’re called Eureka, because…
There’s no better feeling than when the right idea finally lands. It’s what we love most about this work. But great ideas rarely appear out of nowhere.
We listen first
The answer usually starts with you: your business, your customers, the problem you're trying to solve. You work directly with us, the founders. We ask the right questions, pick up the phone when it matters and reply within one working day.
We craft every detail
A great idea is only as good as how it's made. We carry the thinking from first strategy to final cut, with nothing lost in hand-offs, and keep refining until it's right.
And that’s the eureka
When you've been truly heard and every detail has been cared for, it all comes together: something we're both proud of.
Meet the founders
Eureka is run by two best friends with complementary strengths. Cavell shapes the idea; Callum makes sure it lands. We're both hands-on in every project.
Callum McFedries-Pitt
Creative Director & Co-Founder
With 10 years’ experience building brands from the ground up, I’ve worked across both high-growth startups and established brands including Ocado, Zapp and Weaver. I understand the pace, the chaos, and the need for flexible, high-impact creative. My work spans brand identity, digital design and storytelling, helping startups turn big ideas into sharp, standout visuals.
Cavell Smith
Managing Director & Co-Founder
I’ve spent the last decade travelling the world producing films, photography, and motion design projects. One of my proudest experiences was filming the pilot for my documentary series I am Nepal. I’ve also worked on film projects in New Zealand. My passion is telling people’s stories, which makes me especially suited for branding. I love bringing briefs to life with authenticity and creativity.
The people around us
When a brief needs extra skills, we bring in trusted creatives we've worked with before. You get the right people for the job, with us as your point of contact throughout.
Testimonials
Don’t just take our word for it
“We brought in Eureka Creative to develop our new corporate website. Right from the off, their design creativity, allied with excellent technical know-how, gave us confidence we had made the right choice. They took time in the early stages to get to the essence of our brand and work out where we wanted to take things in years to come. We eventually landed on a design approach which was clear and accessible while being vibrant and reflective of the communities we serve.”
“Callum and Cavell did such an amazing job creating a comprehensive and thoughtful PowerPoint template for our team. They not only developed an in-depth and easy-to-use system, but also a strong understanding of our brand assets and how to effectively incorporate them into the design. Their attention to detail and user-friendly approach made the whole process seamless.”
“Loved working with Callum, he slotted in straight away and immediately went to task. Appreciated his eye and the fact he required little feedback!”
“Callum at Eureka Creative was a pleasure to work with on our Webflow website design and implementation. He’s a great communicator, a talented designer, and a real problem solver. Nothing was ever too much trouble. I was particularly impressed with his time management and his ability to recommend creative solutions I hadn’t even considered. He made the whole process smooth and collaborative, and I wouldn’t hesitate to work with him again.”
“I’ve worked with Callum twice now and couldn’t be happier with the results. His response times are incredibly quick, and he’s been so accommodating and easy to work with throughout both projects. He really listens to what you want and delivers. I’ll definitely be using Eureka for any future web design needs, highly recommended!”
“Working with Eureka was seamless from start to finish, and the end result was exactly what we hoped for. Really appreciated how they took our feedback on board and turned everything around so quickly.”
“Callum has the rare ability to apply design strategically. His communication skills are top-notch, making complex ideas easily digestible for any audience. Callum’s collaboration skills are unmatched, effectively working with cross-functional teams to ensure brand consistency. A true brand visionary, Callum has been pivotal in shaping our brand identity.”
What we do
Brand
Shaping how you look, feel and sound.
Digital
Helping you get found and stand out online.
Our partners
From early-stage to established brands
Working with us
However you need us, you'll get the same team, the same care and the same quick replies.
Projects
A defined piece of work, like a rebrand, a website or a film. We agree the scope, timeline and cost up front, then keep you updated with weekly check-ins along the way.
Retainer
An ongoing creative partner who already knows your brand. We join your Slack or Teams, work to a feedback process that fits your team, and check in weekly. Retainer clients get priority and a better rate.
On demand
Need help now and then? Get in touch whenever something comes up, and we'll pick it up quickly.
Our Services
So what do we do, exactly?
Branding
Build a brand that’s more than just a logo. We craft full visual identities that feel cohesive, considered, and creatively aligned across every touchpoint.
Learn more- Brand Identity
- Packaging Design
- Print Campaigns
- Advertising
- Experiential Design
Digital
Creative and content services built for startups that move fast. From web to ads, we deliver performance-focused digital that’s smart, stylish, and scalable.
Learn more- Static Paid Ads
- Video Paid Ads
- Website Design & Build
- Email Design
Production
Video, photo, and edits that tell your brand’s story with clarity and creativity. Full-service production that’s strategic, efficient, and made to resonate.
Learn more- Videography
- Video Editing
- Event Photography
- Photography
- Photo Retouching
