Brand Identity
Why choose our Brand Identity services
Visual systems that help startups stand out.
Your brand identity is more than a logo – it’s the full visual language your audience connects with. At Eureka, we create flexible, distinctive identities that bring consistency and confidence across every channel.
From logos and colour palettes to type systems and tone of voice, we define identity elements that stretch across web, product, packaging, and beyond.
Whether you’re launching a new brand or refreshing an existing one, we craft identities that scale with you — designed to make your brand instantly recognisable and future-ready.
CASE STUDY: The Page
A new look for The Page
We partnered with The Page to build a standout brand in a competitive space — one that would capture the passion of the founders and inspire homeowners to transform their homes with confidence. The result was a full brand identity including logotype, colour palette, typeface and a visual language system, all brought together in a clear set of brand guidelines. It’s a brand built to empower at every step of the renovation journey.
View The Page case study
CASE STUDY: Weaver
Rebranding Weaver for growth
Weaver connects Builders, Homeowners and Architects through a platform built on trust and quality. Our full-package rebrand included logo design, colour palette, a complete website build and development, and extended branding into assets such as video content. The new identity celebrates skilled builders with bold typography, striking colours and authentic photography, while the house-shaped logo symbolises the shared goal of creating dream homes, a simple but powerful visual unifier.
CASE STUDY: Deeply
Growing the Deeply brand
Over the course of more than a year, we partnered closely with Deeply to deliver a full-spectrum brand identity package, from packaging and retail presence to photography and print. Acting almost like an in-house creative team, we helped establish a cohesive visual language and style that’s bold, scientific and gut-friendly, ensuring clarity and consistency across every customer touchpoint.
CASE STUDY: AideCRM
A bold identity for a better kind of CRM
We worked with AideCRM to craft a brand that breaks from the cold, corporate mould of typical CRMs. Built for charities, non-profits and purpose-led organisations, we developed a brand idea rooted in empathy and optimism. It positions AideCRM as a people-first tool for those doing good work.
The visual identity combines soft colours, approachable type and a charming illustrated mascot. A character with character. It builds trust and warmth from the first click. From strategy through to guidelines, every element was designed to feel human, flexible and unlike anything else in the sector.
- Rebrand
- Brand Refresh
- Naming
- Tone Of Voice
- Brand strategy
- Logo Design
- Brand Guidelines
How we work
Fast to improve, innovate to succeed & collaborate to evolve
Thoughtful, strategic branding
We approach branding with care, curiosity, and clarity.
Whether you’re building something new or evolving an existing brand, we take time to understand your story, your audience, and your goals; it’s purposeful, collaborative work that stands the test of time.Cohesive, visual-first thinking
We think beyond just logos; we build visual languages that unify every touchpoint.
From colour systems and type to imagery and layout, we create design frameworks that flex across your product, marketing, and team materials, bringing everything into alignment.Built for Startups, backed by experience
We’ve worked with over 30 brands in the last year alone; from seed-stage ideas to scaling businesses with momentum.
We know how to meet fast-moving teams where they are, helping shape the foundations with high-quality creative, delivered on realistic timelines and budgets.One team, end-to-end
From strategy and naming to design and rollout, we handle the full branding journey in-house.
You won’t need a brand strategist, designer, and web partner; just one aligned team who understands how it all fits together, from brief to brand launch.Evolving tools, efficient delivery
We use the right tools (including AI, where it helps) to streamline production and keep creative output high.
Whether it’s refining workflows, building flexible brand guidelines, or optimising assets for rollout, we design brands that are not just beautiful, but truly functional.
Our partners
From early-stage to established brands
Testimonial
Don’t just take our word for it
“Callum has the rare ability to apply design strategically. His communication skills are top-notch, making complex ideas easily digestible for any audience. Callum’s collaboration skills are unmatched, effectively working with cross-functional teams to ensure brand consistency. A true brand visionary, Callum has been pivotal in shaping our brand identity.”
Greg Keane
CEO & Co-founder, Weaver
Services
See more services
Brand
Build a brand that’s more than just a logo. We craft full visual identities that feel cohesive, considered, and creatively aligned across every touchpoint.
Digital
Creative and content services built for startups that move fast. From web to ads, we deliver performance-focused digital that’s smart, stylish, and scalable.
Production
Video, photo, and edits that tell your brand’s story with clarity and creativity. Full-service production that’s strategic, efficient, and made to resonate.
