Vitamins & Supplements
A trusted creative partner in women's health
Over the past couple of years we've built a genuine track record in the women's health and wellness space — producing static paid ad campaigns for FutureYou Cambridge, Surreal and Free Soul, alongside the case studies below for Deeply, Dermatology-M and WUKA. The reel above is a small sample of the ad variations we've created across these brands: different angles, offers and creative directions, all built to perform in a crowded, trust-sensitive category. It's a sector we understand well and genuinely enjoy working in.
Why vitamin & supplement brands choose Eureka
Creative that builds trust in the women's health aisle.
We design scroll-stopping, claims-safe creative for vitamin, supplement and wellness brands built for women. From static and video paid ads to packaging and web, we know how to make an ingredient story land without tripping platform policy or regulatory lines.
Having worked across gut health, skincare and period care brands, we understand what makes women trust a health product: clear benefits, credible proof points and visuals that feel honest rather than oversold. Whether you need a single campaign or an ongoing creative partner, we've got you covered.
CASE STUDY: Deeply
Sharing how Deeply helps improve your gut health
Deeply is a UK wellness brand making science-backed gut health shots from fruit and veg. As they expanded nationally into retail, we became an extension of their team — leading packaging, trade show design, photography and print that kept their bold, scientific brand consistent at every touchpoint in one of the most crowded categories in health and wellness.
CASE STUDY: Dermatology-M
Sharing the benefits of Dermatology-M’s skincare
Dermatology-M makes natural, dermatologist-recommended skincare rooted in Traditional Chinese Medicine, with results-driven ranges for face, body, hands and scalp. We designed a fresh static ad campaign that translated their clinical credibility and natural-ingredient story into creative built to earn trust and stop the scroll.
CASE STUDY: WUKA
Helping WUKA share their story
WUKA makes reusable, leak-proof period underwear built for comfort, sustainability and inclusivity. As they expanded their range, we designed high-performing campaign creative across Meta, Google and their own site — bold, confident assets built to convert while staying true to WUKA's empowering tone of voice.
Vitamin & Supplement Brand Services
Scroll-stopping, claims-safe creative for women's health and wellness brands.
Get in touch- Supplement & Vitamin Ad Creative
- Claims-Safe Copywriting
- Campaign Management
- A/B Testing
- Audience Targeting Support
- Platform-Specific Sizing
- Campaign Asset Management
- Performance Review
Navigating health claims in paid social
Vitamin and supplement marketing sits in one of the most heavily scrutinised ad categories on Meta, TikTok and Google. Before-and-after imagery, medical claims, and language implying a product treats or cures a condition can get a campaign rejected or a brand flagged — and UK ads also need to hold up against the ASA's CAP Code. We build creative that makes a strong case for your product within those limits: benefit-led messaging backed by what you can actually substantiate, imagery that implies results without overstating them, and copy written to pass platform review first time rather than bouncing back and forth. That's the difference between a campaign that's live and one that's stuck in ad review.
Proven results
Eureka and trusted partners
2x
Reduced CPA by 2x in just 3 months through enhanced tracking and a data-driven creative strategy for a kids’ apparel brand.
£200k
Scaled a kids’ apparel brand from £20k to £200k in monthly revenue within two years.
5.4
Boosted ROAS from 2.1 to 5.4 in just 6 months for a furniture brand by optimising ad spend and creative performance.
How we work
Our approach,
Your success
As a design studio, we craft tailored strategies that simplify your journey to success. From big ideas to measurable results, we’ve got you covered…
Tell us your goals
What’s your dream? We’ll listen closely and make it our mission to bring it to life.
Your tailored growth plan
We dive deep into your business and create a strategy that makes sense: clear, focused, and all about your success.
Start hitting your targets
With ads that work, we’ll turn those goals into achievements, helping you grow every step of the way.
FAQs
Got questions?
Here’s what others usually ask us
Do you understand the women's health and vitamin space?
Yes — we've worked across gut health, skincare and period care brands, so we know how to make supplement claims land while staying on the right side of ad platform policy and advertising standards.
How many ad variations can you create for a supplement launch?
It depends on your formats and platforms, but we typically deliver a full set of ad variations within a few days, sized and ready to test across Meta, TikTok and Google.
Can we use you as an outsourced in-house team?
Yes, many clients use us as their in-house creative team. We integrate smoothly into your business and take care of your design, content, and digital needs. We know how to meet fast-moving teams where they are, helping shape the foundations with high-quality creative, delivered on realistic timelines and budgets.
Do you take on smaller creative jobs or one-off requests?
We’re happy to take on small creative projects. Whether it’s a single asset or a one-off job, we treat everything with the same care and attention.
What are your rates?
Our rates depend on the scope of your project. Get in touch and we’ll put together a quote that fits your needs. For long-term contracts, we offer reduced rates to provide even more value.
Can you deliver on short notice with a fast turnaround?
Yes, we excel under pressure, taking on tight deadlines and delivering results on short notice.
Can you help with compliant product photography and claims-safe imagery?
Yes — we art-direct and shoot product and lifestyle imagery that supports your claims without overstating them, so visuals and copy hold up together under platform and ASA review.
Our partners
From early-stage to established brands
TESTIMONIAL
Don’t just take our word for it
“Callum and Cavell did such an amazing job creating a comprehensive and thoughtful PowerPoint template for our team. They not only developed an in-depth and easy-to-use system, but also a strong understanding of our brand assets and how to effectively incorporate them into the design. Their attention to detail and user-friendly approach made the whole process seamless.”
Louise Breckon
Design Lead, Merchant Gourmet
“Working with Eureka was seamless from start to finish, and the end result was exactly what we hoped for. Really appreciated how they took our feedback on board and turned everything around so quickly.”
Isabella Lee
Founder of Let’s Fearlessly Grow
“Loved working with Callum, he slotted in straight away and immediately went to task. Appreciated his eye and the fact he required little feedback!”
Kit Gammell
Co-Founder, Surreal
“Callum at Eureka Creative was a pleasure to work with on our Webflow website design and implementation. He’s a great communicator, a talented designer, and a real problem solver. Nothing was ever too much trouble. I was particularly impressed with his time management and his ability to recommend creative solutions I hadn’t even considered. He made the whole process smooth and collaborative, and I wouldn’t hesitate to work with him again.”
Lara Pearson
Founder of DAYA Marketing
“Callum has the rare ability to apply design strategically. His communication skills are top-notch, making complex ideas easily digestible for any audience. Callum’s collaboration skills are unmatched, effectively working with cross-functional teams to ensure brand consistency. A true brand visionary, Callum has been pivotal in shaping our brand identity.”
Greg Keane
CEO & Co-Founder, Weaver
“I’ve worked with Callum twice now and couldn’t be happier with the results. His response times are incredibly quick, and he’s been so accommodating and easy to work with throughout both projects. He really listens to what you want and delivers. I’ll definitely be using Eureka for any future web design needs, highly recommended!”
Anna Stankiewicz
Freelance Marketing Operations
Services
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Brand
Build a brand that’s more than just a logo. We craft full visual identities that feel cohesive, considered, and creatively aligned across every touchpoint.
Digital
Creative and content services built for startups that move fast. From web to ads, we deliver performance-focused digital that’s smart, stylish, and scalable.
Production
Video, photo, and edits that tell your brand’s story with clarity and creativity. Full-service production that’s strategic, efficient, and made to resonate.
