WUKA

WUKA is leading the way in reusable, leak-proof period underwear designed for comfort, sustainability and inclusivity.

Background

As WUKA prepared to expand their product offering and reach new audiences, they brought us on to support key digital campaigns across Meta, Google Ads and their website. The goal was to create high-performing, on-brand creative that drove conversions and built awareness around their latest innovations in period wear.

Solution

We worked closely with WUKA’s in-house team to design and deliver a series of campaign assets optimised for performance, while remaining true to their bold, empowering tone of voice. From creative testing and versioning to responsive iterations, our design process combined speed and strategy. Each asset was created with WUKA’s visual language and values in mind; inclusive, confident, and built to make an impact.

WUKA social post highlighting the new stretch Period Pants.

WUKA social post for Back To School. highlighting that WUKA Stretch multi-size.

WUKA social post highlighting "Wear. Wash. Reuse."

WUKA social post highlighting the Earth Day Sale.

WUKA social post highlighting the new 5 multi pack.

WUKA social post highlighting Sublime Day.

WUKA social post highlighting the launch of the worlds first multi-size thong.

Eureka collaborated with WUKA to launch 5 new products & 9 promotion campaigns.

Speed, strategy and seamless collaboration

Working as an extension of WUKA’s team, we responded to fast-changing briefs and campaign requirements with efficiency and care. Whether adapting content for last-minute launches or reacting to performance data, we delivered with pace without compromising on craft. Our agile workflow allowed us to turn around creative quickly, keeping WUKA’s marketing momentum strong.

WUKA homepage banner, highlighting the new WUKA Stretch Thong.

WUKA social post highlighting a customer review. "Better than any pad or tampon combo. As super heavy bleeders these are great! Super comfortable." 5 stars.

WUKA social post highlighting a customer review. The best nights sleep in 30 years. Annie, 62. 4.5 stars.

WUKA social post highlighting a customer review. "The softest stretchiest thong I've ever worn and no VLP." 5 stars.

WUKA social post for multi pack discount.

An image mock up on a phone showing a women modelling WUKA Period Underwear. There is in the background repeated serval times which the following works highlighted among the rest: Wake Up Kick Ass.

Launching the Stretch Range with performance ready creative

For the Stretch launch, we designed a suite of tailored ad assets to work across Meta, Google and website platforms. These included statics, carousels, GIFs and short-form video content; all crafted to communicate the core USPs of the new range: body-adapting fits, sustainable materials and leak-proof technology. The designs balanced performance best practices with visual consistency, ensuring every asset looked and felt like WUKA.