AideCRM

AideCRM is a flexible, people-first CRM for charities and beyond.

Background

AideCRM wanted to establish itself as the go-to CRM for charities and non-profits, while still appealing to a broader audience. They needed a brand strategy that celebrated the heroism in all kinds of work without alienating anyone.

Solution

We created a vibrant brand strategy centered on the idea that everyone is a hero. The visual identity highlights this with a cheerful, minimal design, bright pops of colour, and a friendly mascot robot that stands out in a sea of corporate, boring CRM brands. The messaging and look are warm and inviting, making CRM feel effortless, approachable, and full of character; perfect for organisations that do meaningful work.

AideCRM brand image with the tagline: 'Putting charities first. Because your mission matters more than admin.', set in a clean, accessible layout that aligns with the brand’s supportive tone.
A woman smiling while looking at a laptop – an example of AideCRM’s approachable and inclusive brand photography style, reflecting its focus on empowering charity workers.
A set of 12 minimal yet characterful icons designed for AideCRM, each representing a core software feature such as dashboard, projects, contacts, messaging, and more.
Login screen mockup showing AideCRM’s branding applied to the user interface for a CRM tool aimed at charities and non-profits
AideCRM mascot illustration accompanied by the copy “A character with character.” highlighting the playful brand identity
AideCRM favicon construction guide showing alignment lines, spacing, and proportions used to build the icon based on the brand's visual identity system.
Three AideCRM icons demonstrating visual treatment across sizes: small, medium, and animated for flexible branding

Celebrating the Heroes behind every mission

AideCRM, believes everyone doing good work is a hero; from fundraising and first aid to environmental activism and humanitarian efforts. Their brand brings these stories to life with vibrant design and uplifting messaging, reminding every user that their contribution matters. They are here to empower and simplify the work of heroes, big and small.

Minimal and effective design showing a first aid bag with the text "Use case. First Aid Training." for AideCRM’s CRM software targeting charities
Woman giving first aid training on a dummy with UI graphics overlay showing “Bookings, Tasks, Email” for AideCRM CRM software
Website mockup for AideCRM featuring branding and headline “Built for people doing the good work,” targeting charities and non-profits

A CRM with character: friendly, flexible, and focused on you

AideCRM isn’t your typical corporate software. They put people at the heart of everything, with a bright, cheerful design and a mascot full of personality. Built to be simple, adaptable, and welcoming, the brand reflects the spirit of the communities we serve; making complex tasks feel effortless and helping every organisation shine.

Typography usage guide for AideCRM showing headline in Recoleta Bold, subheading in Recoleta Medium, and body copy in Roboto Slab with example text about impact reporting for charities
UI graphic showing AideCRM reporting feature with project progress at 90% and 40 donations, highlighting how charities can track their impact effectively
Woman working on a laptop with customer testimonial text: “Aide keeps everything in one place, it’s made our day-to-day so much easier.” for AideCRM, a CRM for charities

Testimonial

Don’t just take our word for it

“We came to Eureka with a complex challenge: creating a brand for AideCRM that felt human, hopeful and flexible, without losing credibility. What they delivered went beyond design. They helped us find our voice, craft a visual identity full of personality, and bring it all to life with clarity and care. It’s rare to find a creative team that truly gets what you’re trying to build and makes it even better.”

Luke Pipe
Founder, AideCRM

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