The Page
Rebranding a home renovation app built to empower homeowners.
CHALLENGE
The Page is a platform that helps homeowners find the best builders for their renovation projects. Having previously created a brand for a key competitor, we saw this as a fresh opportunity to challenge ourselves by crafting a brand that would truly stand out in a crowded market. By capturing the founders’ passion and vision, we aimed to inspire confidence in homeowners ready to transform their homes.
Solution
We created a brand designed to motivate and empower homeowners at every stage of their renovation journey. The new identity included a bespoke logotype, refined colour palette, typographic system and a flexible visual language – all consolidated into comprehensive brand guidelines. The result is a confident, characterful brand that brings clarity, energy and trust to an otherwise overwhelming process.
Bringing personality to a category built on caution
We developed a bold and expressive visual language to set The Page apart in a space often dominated by dull, overly cautious design. The bright, confident colour palette and playful illustrations bring warmth and approachability to the brand, helping homeowners feel supported and energised as they navigate renovation decisions. This distinct, characterful identity helps The Page build instant trust while disrupting expectations of what a home renovation brand should look and feel like.
